Pay Per Call marketing has carved out a significant piece of the performance media pie. However for the most part it is still flying under the radar. What is intriguing about this is that an inbound call generated from a pay per call campaign is going to be on average 80% more effective than an outbound effort by a sales agent.
Yet we still face adoption issues with this format. This comes primarily due to the fact that handling an inbound sales call is a completely different ball game. Your sales reps need to be trained to handle high volume of calls, your system needs to be able to handle queueing and various other technological changes need to happen in order to convert you business into an inbound call compatible sales organization.
To tackle such task a company called paypercall.marketing has opened a resource and reviews page to address best practices of pay per call, share some of the top converting pay per call campaigns, and of course